National Pharmacy First Campaign

To coincide with the National Pharmacy First campaign running from Monday 2 February to Sunday 22 February 2026, NHS Northamptonshire ICB and Community Pharmacy BLMK-N, have worked together to deliver additional local advertising to help boost awareness.

Roadside advertising promoting Pharmacy First is already on display across Northampton and surrounding areas, and nearby pharmacies may notice an increase in walk-in patients requesting the service.

In addition, buses across Northamptonshire will feature Pharmacy First condition messaging on the rear of vehicles, and local community groups will be supported to promote the service using a suite of local and national digital assets.

Please ensure your team is briefed and ready for a potential uplift in walk-in Pharmacy First requests during the campaign period.